In a society based on images, fashion has become increasingly viral, giving tangible space to previously unheard voices. Coaching helps designers develop their own singular stamp, faced with global competition and a fragmented market. I follow their creative process closely and advise them throughout the seasons, from initial sketches and fabric choices to visual communication and item pricing. I connect designers to showrooms, press agencies and other professionals who will enhance their profile and international visibility. Coming in at the start of their adventure and providing them with the necessary tools to make it abroad is probably the biggest reward.